Who we are
This award-winning team has over 25 years of collective experience in change management across different industries.
We’re passionate about helping curious people make sustainable change.
Meet the Team
Ieman El-Mowafi
Co-Founder
Ieman El-Mowafi dedicated her career to help bridge the gap between data and action, research and strategy, and communities and institutions. And always with social justice at the core.
Ms. El-Mowafi specializes in mixed-methods research, system strengthening, and humanitarian strategy, developing localized, evidence-driven solutions that challenges power structures and centers community voices. Her work spans women and global health, development, and philanthropy, shaping policies and programs that prioritize equity, dignity, and impact over one-size-fits-all approaches.
Nura Saleh
Co-Founder
Nura Saleh is an AI ethics specialist, trained at the University of Cambridge, and with 15+ years in emerging technology. She designs people-first AI that augments creative collaboration and delivers the right learning to the right people at the right time. Her work spans advertising and talent development, where she has built and scaled award-winning, user-centric learning ecosystems that foster innovation, collaboration, and learning.
Nura Saleh is focused on using Artificial Intelligence to augment creative collaboration. Ms. Saleh believes that AI can help us learn and connect with each other, but only if used intentionally.
Contact us
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